Meet musician Arthur Yoria! This recording artist’s music has been featured in movies and tv shows, and he also tours in the U.S as well as internationally. His next stop is Los Angeles where he will be doing several performances and also showcasing at the NAMM (National Assoc. of Music Merchants) conference. Arthur combines guitar and vocals with samples, loops, and digital effects. The tracks that are heard live are recorded immediately on stage and are then played under the current live track until that track too becomes a background layer. His unique music has garnered him several awards and a huge following.
Check out his website www.arthuryoria.com to see his tour schedule and especially when he’s playing in Houston. You can also follow him on FB, Insta and Twitter.
Arthur is currently working on a full-length record for Splice Records, LLC. A single that he just released from the upcoming record called, “Shake” can be purchased on iTunes(Shake – Single by Arthur Yoria on Apple Music) . Check it out!
Arthur is known for being a private person, so I decided to get nosy and ask him a few questions!
1. I know you are from Chicago. What is your heritage and how did youchoose Houston?
Both of my parents are from Colombia. They landed in NYC in the mid 60’s where my Father eventually started working for British Petroleum, he was later transferred to Chicago and then finally to Houston about the time I was starting High School.
2. What inspires you when you compose music?
The escape, the challenge to want to write a good tune, infatuation, anger, sadness, etc…they hit you from all different angles thankfully. Also, the process is the healthiest way to vent that I’ve encountered in my adult life so far.
3. Tell us something humorous about yourself.
If I made money as fast and as often as I fall in love, I’d be able to afford to meet more women.
4. I know you like to give back. Do you have one particular cause you care about?
Animal Rights. My rescue dog has all but cured my depression so it’s only fair to give back. I really try to get the word out about spaying and neutering the domestic ones. Too many strays out there.
5. What is your fashion sense?
6. What are you professional plans for 2017?
I’m in the process of finishing a new full-length record for the local record label, Splice Records which will be released in 2017. I hope to hit the to road when it’s done and play all around the country as well as over seas.
7. Do you have any irrational fears?
They’re all rational in my mind.
8. Do you have any favorite musicians/bands?
Serge Gainsbourg, Bob Dylan, The Ramones and Julio Iglesias.
9. If you could sit down to coffee with anyone famous, who would that be and why?
Teller from Penn & Teller. Most people talk too much.
10. What do you love most about being a musician?
The hours are nice as I’m a night person. Also, I’m shy around strangers and performing has made it very easy to meet new people which is usually a good experience.
There are two routes in the singer songwriter than an artist can take. Either you can emulate someone else or you can forge your own path, but those are pretty much your only two options, in most genres of music. And while the latter is the more difficult route, that’s the path that Chicago native and Houston transplant Arthur Yoria has chosen. For so many years Houston has had the mindset of “do we deserve this,” which is how I felt about Yoria’s songwriting craft. Though he’s lived all over North America, as well as toured the globe, Yoria brings his own style to our city’s music scene. With a new album on track to be released next year, Yoria’s team at Splice Records offered Free Press Houston a chance to debut his latest single a day before it’s to be released. The song, “Shake” is definitely a cut above the rest while offering up a mix of complex sound and catchy chorus, the end result is Yoria’s ahead of the curve style through and through.
The quirky opening is enough to grab ahold of your attention before Yoria’s voice seeps onto the track like a ghost in the room. Adding instrumentation like pedal steel and multiple guitars, Yoria keeps you in suspense before his chorus rolls in to grab ahold of your senses and stick in your head. The catchy nature of the song mixed with a different approach gets your head bopping before it’s ever close to being done, and that chorus is one so strong you’ll know every word of it before you’ve hit the replay button. This is definitely Arthur Yoria 2.0, while changing up his former style and adding a new twist to his already infectious songs, Yoria proves sometimes you can teach a dog new tricks. With production from guitar slinger Kelly Doyle, mixing by SugarHill production guru Steve Christensen and a master from Chris Longwood; the song emanates those higher levels of what Houston’s music scene has to offer.